Film • Art Direction
Part of the ‘Every Kind of Family, Every Day to the Max’ platform.
I still remember seeing this spot hit one million organic views on Facebook on the same day we launched it. It was surreal seeing people resonate with a commercial about an alien. When we came up with this concept, we felt so strongly about it while the clients were slightly doubtful (to be fair they wanted another script which eventually became ‘Rise Up’). But this ad proves that a good story doesn’t just resonate with your audience, but also sells. The clients saw a massive increase in visits and sales during this campaign period.
CCO: Andrew Petch
CD/CW: Rachel Villanueva
Director: Joel Limchoc
Production: Film Pabrika
Production: Film Pabrika