Alienation — Jereek Espiritu

End Alienation
Film • Art Direction

To launch the brand campaign, we told the story of a family of aliens who land on Earth and are quickly alienated by the masses. Everywhere they go, people perceive them as a threat. It's only when they find themselves cornered in a restaurant that they finally feel welcomed.

Part of the ‘Every Kind of Family, Every Day to the Max’ platform.

What’s the Lore?
I still remember seeing this spot hit one million organic views on Facebook on the same day we launched it. It was surreal seeing people resonate with a commercial about an alien. When we came up with this concept, we felt so strongly about it while the clients were slightly doubtful (to be fair they wanted another script which eventually became ‘Rise Up’). But this ad proves that a good story doesn’t just resonate with your audience, but also sells. The clients saw a massive increase in visits and sales during this campaign period.

Made with at Petch & Partners
CCO: Andrew Petch
CD/CW: Rachel Villanueva

Director: Joel Limchoc
Production: Film Pabrika

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