Rise Up
Animated Film • Art Direction


For this final film of the series, we created an epic animated tale set at the dawn of time, where the Sun’s unexpected transformation plunges the world into darkness triggering chaos among all the animals. But fear not, a courageous Chicken steps up, inadvertently creating the restaurant’s signature dish... generations later. How? You have to see it yourself.

Part of the ‘Every Kind of Family, Every Day to the Max’ platform.




What’s the Lore?
This is probably my most favorite among the series (it changes depending on the day) that we made because I’ve always wanted to create an animated film. This is the closest that I have gone. So far. And it was pretty epic.

Also if you’ve ever eaten at Max’s, you would get the punchline at the end—their signature Fried Chicken is best dipped into a mixed Worcestershire and Banana ketchup sauce. 

Made with at Petch & Partners
CCO: Andrew Petch
CD/CW: Rachel Villanueva
Director: Joel Limchoc
Production: Film Pabrika
Animation House: Riot Inc.