Mettle into Metal
Reactive • Social, Retail, and OOH
It takes a different breed to win. The relentless kind. Someone who won’t back down. A force who believes if she’s not on top, it’s not over. Who sees victory as the only outcome. Not everyone is stubborn enough to win. But Vinesh Phogat isn’t just anyone.
Not all victories are GoldVinesh Phogat stormed into the Paris Olympics, toppling the reigning champion and proving she was built for gold. Match after match, she fought with fire—until an unfortunate twist ended her run.
Vinesh Phogat didn’t get the results she fought for, but her fight never flinched. Because sometimes, it’s not just about winning medals—it’s about winning hearts. And this time, she won a billion of them in India.
We saw the grit. The refusal to bow. The ironclad determination that makes Vinesh unforgettable. So, in less than 24 hours, we created a tribute that matched her mettle all over India.
Made with at BBH Singapore
CCO: Sascha Kuntze
CD: Wei Hao Chin
Copywriter: Syahmina Abyana
Photographer:
Colston Julian
Editor: Amos Tan