Global Campaign • Film • Print • Art Direction
It’s.. walls breaking, tiles flying, wind sweeping, stadium teleporting, football kicking, indoor cycling, mountain biking, cat meowing, thunder storming, cash raining, bank heisting, lights flashing, sirens blaring, robbers running, police chasing, popcorn crunchi—because the true wow feeling is best experienced, not described.
These are the details that we played with in this global campaign that ran over in 150+ countries for Samsung’s latest Neo QLED 8K TV.
Winning this global pitch was a milestone. I'm incredibly proud of everyone in the team that made it happen. This project is easily the biggest one I've ever taken on and I'm thrilled with how it all came together.
But shooting it in Georgia was a whole new experience for me. Living my whole life in a tropical country, I wasn't prepared for the freezing cold weather… and the snow! Lesson learned: don’t get the Extra Warm thermal from Uniqlo, get Ultra Warm.
CCO: Sascha Kuntze
CD/Head of Art: Gaston Soto
Creative Director: Charlene Chua, Heidi Kasselman
Copywriter: Pam Ho
Junior Creatives: Natalie Tan, Jia Min Tan
Director: Torben Kjelstrup
Production: Immigrant Studio
Print Production: Illusion
Production: Immigrant Studio
Print Production: Illusion