It’s Really... Ww
Global Campaign • Film • Print • Art Direction
Ever wondered what the newest TV from Samsung’s like?

It’s.. walls breaking, tiles flying, wind sweeping, stadium teleporting, football kicking, indoor cycling, mountain biking, cat meowing, thunder storming, cash raining, bank heisting, lights flashing, sirens blaring, robbers running, police chasing, popcorn crunchi—because the true wow feeling is best experienced, not described.

These are the details that we played with in this global campaign that ran over in 150+ countries for Samsung’s latest Neo QLED 8K TV.




More Wow Experiences We also created 20-second cuts that are the extended scenes from the main film, but this time each highlights specific features for each experience.


What’s the Lore?
Winning this global pitch was a milestone. I'm incredibly proud of everyone in the team that made it happen. This project is easily the biggest one I've ever taken on and I'm thrilled with how it all came together. 

But shooting it in Georgia was a whole new experience for me. Living my whole life in a tropical country, I wasn't prepared for the freezing cold weather… and the snow! Lesson learned: don’t get the Extra Warm thermal from Uniqlo, get Ultra Warm. 

Made with at BBH Singapore
CCO: Sascha Kuntze
CD/Head of Art: Gaston Soto
Creative Director: Charlene Chua, Heidi Kasselman
Copywriter: Pam Ho
Junior Creatives: Natalie Tan, Jia Min Tan
Director: Torben Kjelstrup
Production: Immigrant Studio

Print Production: Illusion