In 2018, we introduced Max's Restaurant’s newest brand platform ‘Every Kind of Family. Every Day to the Max.’ reinforcing that they are the everyday restaurant for all kinds of families—whether they’re the traditional, the inter-racial, the same-sex, even tight-knit groups that have become families.
For the next 4 years, we created big to small pieces of work from film to print that resonated with every Filipino family. During every campaign period, the brand would reach their highest engagements on social and more importantly would generate an increase in restaurant visits and sales.
Below are my favorites of what we made.
The first of the film series, we told the story of a family of aliens who crash landed on Earth, only to find themselves not accepted by the masses.
Alienation
Launched on New Year’s Eve, we told the story of opposing families and groups resolving their conflicts on the same night.
Resolutions
Last on the series is an animated epic that told how a mighty Chicken-turned-Fried brought the Sun back to the world.