Not a Princess, but
Still Flawless

Brand Campaign • Film • Print  • Art Direction

We created a brand campaign for Flawlessly U, a beauty partner for the everyday women in the Philippines. The brand supports them by being the only reliable partner that takes care of their beauty, even if they don’t act like a princess.

In this film, we cast real women showing scenes and moments inspired by their everyday life. It’s about being confident, strong, independent. And proudly emobodying that being a princess is not their dream anymore.





Taking Over the CountryWe didn't just stop at the brand film; we also plastered posters and billboards in cities and neighborhoods where those occupations are relevant the most.

From a part-time soldier, to a minor-league football player, to a firewoman, we then made them ambassadors for our movement, spanning across the whole Philippines.   


What’s the Lore?
I'll be honest, tackling a feminine brand was a really interesting challenge. Delving into the attitudes and beliefs of their target audience taught me a lot and served as a great reminder of how important insights are. It's amazing how tapping into their psyche can lead to ideas that resonate with them on a deep level.

Made with at Petch & Partners
CCO: Andrew Petch
CD/CW: Rachel Villanueva
Director: Joel Limchoc
Production: Film Pabrika
Photographer: Xander Angeles
Print Production: Edge of Light