Still Flawless
Brand Campaign • Film • Print • Art Direction
In this film, we cast real women showing scenes and moments inspired by their everyday life. It’s about being confident, strong, independent. And proudly emobodying that being a princess is not their dream anymore.
I'll be honest, tackling a feminine brand was a really interesting challenge. Delving into the attitudes and beliefs of their target audience taught me a lot and served as a great reminder of how important insights are. It's amazing how tapping into their psyche can lead to ideas that resonate with them on a deep level.
CCO: Andrew Petch
CD/CW: Rachel Villanueva
Director: Joel Limchoc
Production: Film Pabrika
Photographer: Xander Angeles
Print Production: Edge of Light
Production: Film Pabrika
Photographer: Xander Angeles
Print Production: Edge of Light